Archives for Seo News

Seo News

The Surprise Discovery Wayfair Made About Organic Rankings And Conversions

After a Google algorithm update boosted its rankings, e-commerce retailer Wayfair discovered that ranking #1 is even more crucial than previously thought. Wayfair’s Alex Stein shares his findings. After a recent Google algorithm update, Wayfair (where I’m an SEO manager) learned that traffic from a #1 organic rankingconverts much better than traffic from lower rankings. ...
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Seo News

Google Search Is Testing Split-View Language Interface

To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search results. Google is testing a new method of showing multiple languages in the mobile search results interface in India. Abhijeet Mukherjee shared a screen shot of Google showing him two tabs, one for English results and ...
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Seo News

Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects

After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects. Google announced this morning that the company will take action on websites that intentionally or unintentionally have sneaky mobile redirects in place. Back in April ...
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Seo News

Keyword Research Beyond The Numbers

For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results. You may have recently read Rand Fishkin’s article, “Why Good Unique Content Needs to Die.” In it, he basically says that good, unique content is no longer enough; ...
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Seo News

BrightLocal Opens Its 2015 Local SEO Industry Survey

The poll aims to gain a better understanding of the local SEO community, offering insight into agency and consultant services and fees.   UK-based local search platform BrightLocal has opened its annual local SEO Industry survey, asking local SEO consultants and agency professionals to complete its 21-question poll. This is the fourth year for the ...
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Seo News

What Is SEO / Search Engine Optimization?

What Is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked ...
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Seo News

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics

An In-Depth Look at Enhanced Ecommerce Reports in Google Analytics   For those of you managing an e-commerce website, the Enhanced Ecommerce reports in Google Analytics (GA) are going to really help you get more insights than you’ve ever gotten about your shop performance from GA before. It requires Universal Analytics and a few additions ...
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Seo News

4 Steps to Modern Keyword Research in 2015

4 Steps to Modern Keyword Research in 2015   Google’s Hummingbird update created a lot of anxiety, but ultimately, it could be a good thing for the industry, because it frees us from the tyranny of competing for a limited number of top keywords. Essentially, the role of the Hummingbird algorithm is to better answer ...
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